A guide to greenhushing

The fear of greenwashing accusations and the anti-environmental, social and governance movement in the US has changed how fund firms communicate on sustainability.

Many fund firms are playing down their sustainability efforts, so-called greenhushing, and becoming more precise in their description of sustainability efforts. Some are leaving climate action initiatives altogether.

Ignites Europe's next webcast will aim to shine a light on greenhushing and how the asset management industry can address the rising challenges of the changing sustainable investment environment.

Panelists